Why is the failure rate so high on small businesses? In fact, according to the SBA the failure rate is as high as 96% in the first five years and at least 50% in the first year. The main reason for this extremely high rate is mainly due to the lack of marketing expertise to generate leads, get people through the door or get the phone to ring.

Most businesses use a Tactical marketing approach instead of a Strategic Approach. You know, they run a print ad; they are on social media, maybe radio, flyers, website, etc. However, these are all tactical parts of marketing. This type of approach is expensive and in most cases gives very little return on marketing dollars.

Strategic marketing is about what you say, how you say it, and who you say it to. Your message is always more important than where you say it. If you don’t understand the secrets to strategic and effective marketing, you may as well just light your money on fire.

What is the purpose of marketing and what is it supposed to do?

It must capture the attention of your target customer. Unless you are Coca Cola or Nike, your logo isn’t something people care about. So why is a logo the first thing people see in almost all marketing and advertising for a small business?

It must give them enough information to reach the decision that the product or service you offer has the most value over your competition.

It must lower the risk in the buying process, so they will take the next step in the buying process or continue to educate them in the value of what you offer.

Marketing that can accomplish all of these things, will result in having your prospects choose you over your competition every single time.

Would you like to stop burning up marketing and advertising dollars? How would you like to learn what 99% of all marketing professionals DON’T know about lead generation and the best kept secrets to effective marketing? Then, grab this FREE report – THE THREE BIGGEST LEAD GENERATION MISTAKES SMALL BUSINESSES MAKE & How to Overcome Them! Why is the failure rate so high on small businesses? In fact, according to the SBA the failure rate is as high as 96% in the first five years and at least 50% in the first year. The main reason for this extremely high rate is mainly due to the lack of marketing expertise to generate leads, get people through the door or get the phone to ring.

Most businesses use a Tactical marketing approach instead of a Strategic Approach. You know, they run a print ad; they are on social media, maybe radio, flyers, website, etc. However, these are all tactical parts of marketing. This type of approach is expensive and in most cases gives very little return on marketing dollars.

Strategic marketing is about what you say, how you say it, and who you say it to. Your message is always more important than where you say it. If you don’t understand the secrets to strategic and effective marketing, you may as well just light your money on fire.

What is the purpose of marketing and what is it supposed to do?

It must capture the attention of your target customer. Unless you are Coca Cola or Nike, your logo isn’t something people care about. So why is a logo the first thing people see in almost all marketing and advertising for a small business?

It must give them enough information to reach the decision that the product or service you offer has the most value over your competition.

It must lower the risk in the buying process, so they will take the next step in the buying process or continue to educate them in the value of what you offer.

Marketing that can accomplish all of these things, will result in having your prospects choose you over your competition every single time.

Would you like to stop burning up marketing and advertising dollars? How would you like to learn what 99% of all marketing professionals DON’T know about lead generation and the best kept secrets to effective marketing? Then, grab this FREE report – THE THREE BIGGEST LEAD GENERATION MISTAKES SMALL BUSINESSES MAKE & How to Overcome Them! https://anncardencoaching.leadpages.co/3-biggest-lead-gen-mistakes-report/

Get ready to transform your business!

Ann Carden – Business & Marketing Coach

ann@anncardencoaching.com

www.anncardencoaching.com