Here are three of the most important start up marketing tools you need to get and keep new customers.

In person: It’s important you meet with customers/clients in person whenever possible. This shows you respect them and take the time to work with your clients to give personal attention to each of them.

Follow up letter: Always take a moment to send a follow up letter about what you talked about, new agreements or partnerships made and to thank them for taking the time to meet with you. You should always send thank you letters or small gifts to partners that will help your success.

Phone call: The phone is still used in business. Follow up with a telephone call to to talk again about the things you discussed in your meeting and offer any assistance you can to help their business run more successfully.

Here are the steps for putting together your start-up marketing tools:

Research potential customers, buyers, competitors and their preferred methods of distribution.

Talk to potential customers. Take a hard look at your product from a customer’s perspective and see what it needs to be successful.

Follow up with your 3-step process from above.

Develop systems for contact follow through, quality control standards and customer service.

Develop post-sale follow up system to keep lines of communication open is customers and build on your current relationship which increases future purchases.

Your marketing should be an investment that produces results, not a cost.

This lesson has offered you the tools to put together a start-up marketing plan that can be used over and over again to help your customer base and business grow in a manageable way.

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