I just finished recording a podcast on how to get your marketing to work, and I wanted to give some quick marketing tips before the podcast is released.
I’m not going to waste your time with fluff and stories when all you really want are the tips…
So let’s jump in.
You must know the difference between STRATEGIC MARKETING and TACTICAL MARKETING.
Most owners market tactically. They run a print ad, build a website, do radio ads, social media, etc.
The “SECRET SAUCE” to making marketing work to attract and close clients and customers is STRATEGIC MARKETING.
Here are some details on strategic marketing:
Tip 1) Have a MARKET DOMINATING POSITION. Put your business in a category of one. Eliminate your competition by making your business the ONLY obvious choice.
Don’t start with the media first. Most do this, and it is WRONG!
I can’t emphasize this one point enough!
I personally wasted a fortune through the years building my businesses, because I did this. If you do not want the same epic failures and wasted dollars with your marketing, then don’t choose media first.
Tip 2) MARKET – Who is your target customer/client?
It’s easier to sell hamburgers to meat lovers than to vegans. Everyone is not your target. You will waste marketing dollars if you don’t know your target audience and what they most want. Figure out the problem they have and don’t want.
Tip 3) MESSAGE – Address their problem (hot buttons) in a compelling message to attract them, and then keep them engaged with the solution you offer.
Tip 4) MEDIA – Now the media. Where is your audience? Once you know WHO they are, figure out where they are and what forms of media they use, so you can put your message right in front of them to attract them.
Tip 5) OFFER – Have a great offer by providing the solution to their problem. Create value in the offer to get the highest prices instead of cutting prices to get people to buy.
No one cares about you or your business. Harsh, right? Don’t worry, they don’t care about me either.
STOP trying to BRAND your business. It is a long process to build a brand and you will starve before it happens if you market this way. People don’t buy logos! They buy solutions to their problems, or they buy to fill a desire.
Whew! A lot of stuff, I know.
I hope this has helped you, but if you need some help to get effective marketing into your business, you can schedule a FREE “Marketing Makeover” Strategy Session to ramp up your results and start attracting all the clients and customers you want.
Please like this post and drop a comment if it was helpful for you. I would love your feedback.